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Strategic Management in Small Business

  • Myrtle Beach Area Chamber of Commerce 1200 N. Oak St. Myrtle Beach, SC 29577 United States (map)

Breakfast compliments of Bojangles'.

In order to succeed in business, you must employ strategic planning to ensure your business can maintain profitability. The most important resource for a small business owner is time and taking time to sit down and develop a strategic plan as large corporations do annually is not realistic for a small business. This session will explore multiple avenues to integrate strategic planning principles into your business. Strategic management in small business is a deep passion of mine and is the focus of my research. The strategies presented during this session are the result of my dissertation work that explored insight from small business owners in three markets across the United States. It is my goal to have attendees leave with pragmatic strategies for strategic management that can be implemented in your businesses. 

Presented by Nicholas Schlereth, Ph.D., MBA
Assistant Professor
Coastal Carolina University
Recreation and Sport Management Department