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Developing a Marketing Strategy in the Digital Age - Part 2

  • Myrtle Beach Area Chamber 1200 North Oak Street Myrtle Beach, SC (map)
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Complimentary lunch provided by Damon’s Grill Oceanfront.

Join Linda Rogers with Grand Strand Connect for part-two of a three-part lunch series to find out the “whys” and “hows” of developing a marketing strategy focused on customer engagement, retention, and acquisition (ERA) in the digital age. Come prepared to actively engage and share as each session will build upon the last, with a focus on different aspects of ERA. You’ll have take-aways from each session that you can start applying (or improving) immediately.

Part II: Developing and Refining the Road Map to Future Goals 

You’ve identified where you are and where you want to be regarding engaging, retaining and acquiring customers, but how do you get there?!? We will dig into specific strategies and approaches available to you that allow you to leverage today’s mobile consumer.

Part III: Implementing the Plan – March 21, 2019 (Click Here to Register)

In Part II you developed a road map. Between sessions, you started your journey. How far have you gotten? Have you encountered any detours? Did you run out of gas? Get a flat tire? Making a plan is one thing, carrying it out is a whole different beast. This session is meant to be a “check in” – a place to bring up challenges, questions, and concerns you’ve encountered, as well as share and celebrate achievements, since our previous session to help ensure the plan you developed gets enacted rather than put on the shelf.

Earlier Event: February 6
Perfect Sales Presentation