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Developing a Marketing Strategy in the Digital Age - Part 3

  • Myrtle Beach Area Chamber of Commerce Boardroom 1200 North Oak Street Myrtle Beach, SC, 29577 United States (map)

Complimentary lunch provided.

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Join Linda Rogers with Grand Strand Connect for part-three of a three-part lunch series to find out the “whys” and “hows” of developing a marketing strategy focused on customer engagement, retention, and acquisition (ERA) in the digital age. Come prepared to actively engage and share as each session will build upon the last, with a focus on different aspects of ERA. You’ll have take-aways from each session that you can start applying (or improving) immediately.

Part III: Implementing the Plan 

In Part II you developed a road map. Between sessions, you started your journey. How far have you gotten? Have you encountered any detours? Did you run out of gas? Get a flat tire? Making a plan is one thing, carrying it out is a whole different beast. This session is meant to be a “check in” – a place to bring up challenges, questions, and concerns you’ve encountered, as well as share and celebrate achievements, since our previous session to help ensure the plan you developed gets enacted rather than put on the shelf.