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 Marketing Strategies

MBACC offers a wide variety of high visibility marketing opportunities to help you build brand awareness with the chamber investor network and beyond.

Visitor Marketing Opportunities for Investors

Below is a list of marketing opportunities that investors can use to reach potential visitors.

Publication Advertising Opportunities

Meeting & Group Planner Guide: This publication is ideal for tour operators, group leaders, reunion planners, student travel organizers, event planners and meeting planners who are considering the Myrtle Beach area.

Official Myrtle Beach Area Visitors Guide™: The Official Myrtle Beach Area Visitors Guide is a full-color guide to attractions, theaters, shopping, dining, golf, events and visitor information along the Grand Strand.

Visitors Centers

Brochure and Business Card Racks: Gain valuable access to new customers by marketing your services through the brochure racks in our Oak Street and airport welcome centers. It’s a free benefit of membership.

Monthly Calendar of Events and Theater Schedule: A monthly calendar of events is available at the welcome centers. 

Inquiry Opportunities

Convention Leads: Target definite meetings along with prospects for additional meetings.

Motorcoach Leads: Target defined groups and prospects for further tours.

Sports Leads: Target defined groups and prospects for sporting events.

Specialty Market Leads: Target defined groups and prospects for family reunions, military units, fraternal, social, religious and weddings.

Brochure Distribution

Brochure distribution for non-lodging at 86+ brochure racks.

Local Marketing Opportunities for Investors

Below is a list of marketing opportunities that investors can use to reach local residents and other chamber stakeholders.

Publications

Grand Strander: MBACC’s investor newsletter –hardcopy printed four times a year and posted
monthly online.

Member-to-Member Discounts: This program encourages investors to buy from other investors to save money, increase visibility and promote new business for their companies.


Web and Email Advertising

Enhanced Business Directory Links: Each investor of the chamber is entitled to five free listings in the Business Directory. For a small fee, the chamber will make the link stand out by putting it in a color box and bolding the text.

MyrtleBeachAreaChamber.com: Get prime visibility and extra consumer awareness with banner advertising on the MBACC website.

Coupons: Drive more customers to your business through online coupons. Use this free advertising opportunity to grow your business by increasing traffic and sales. Coupons are posted by your online Business Directory listing.

Social Media Links: Add your business Facebook/Twitter/LinkedIn/YouTube and other social media sites to the Business Directory.

Member-to-Member Email: An affordable way for investors to advertise their special offers, share fundraising activities or provide other information
to MBACC investors.

Grand Strander Express: Sponsor the chamber’s weekly e-newsletter and promote your business with a banner header.

Inquiry Opportunities

Membership List: Reach more than 2,800 area businesses and organizations with the Myrtle Beach Area Chamber of Commerce investor mailing list.





Marketing Initiatives

Marketing Strategies for the Destination

The Myrtle Beach Area Chamber of Commerce/CVB works year-round promoting the destination to bring visitors to the area. Click here to see how we have been promoting the Myrtle Beach area.

Marketing & Tourism Presentations

The Myrtle Beach Area Chamber of Commerce/CVB regularly updates stakeholders on what we are doing and why we do it. Click here to view the presentations from various tourism updates and marketing summits.

Marketing Strategies for Stakeholders

The Myrtle Beach Area Chamber of Commerce/CVB offers stakeholders a variety of ways to market their business to visitorsClick here for ways to market to visitors.

The Myrtle Beach Area Chamber of Commerce/CVB offers stakeholders a variety of ways to market their business to local residentsClick here for ways to market to local residents.