MBACC’s First Six Months in 2019

Your Myrtle Beach Area Chamber of Commerce has been busy promoting, protecting and improving business on the Grand Strand. Here’s a look at our year so far.

71 Chamber Academy Classes
We’ve hosted 71 free educational seminars so far this year on a variety of topics, including taxes, investments, networking 101, podcasting basics, marketing basics, and email organization. There’s 22 more already on the calendar for the second half of the year. Visit to see what’s on tap.

44 Ribbon-Cuttings
We’ve given our special ribbon-cutting scissors a workout with 44 ceremonies to celebrate new businesses or acknowledge major milestones. Make sure you are following us on Facebook to see pictures from each ceremony.

17 Business After Hours
We’ve partnered with 17 different member-investors to host Business After Hours giving all of our member employees the chance to explore different businesses and network with their peers. We’re trying to make networking easier for those with young children by adding family-friendly opportunities including the Business After Hours events at Rockin’ Jump and Broadway Grand Prix. And, we heard the pleas for women-only events in our most recent survey. Be on the lookout for a brand new event called Women & Wine Wednesdays launching this fall.

12 Trips to Columbia and 3 Trips to Washington, D.C.
We made 12 trips to Columbia and three to Washington D.C. to speak with legislators. Our trips to Columbia included giving three testimonies before the S.C. State House or Senate committees. We fought efforts to move the school start date protecting businesses ability to use high schoolers in their workforce the entire summer. We helped secure $2 million for deep water ocean outfalls.

9,163,585 Business Directory Referrals
The chamber’s online Business Directory continues to be a great resource for our member-investors. From Jan. 1-June 27, the directory generated a total of 9,163,585 referrals. Restaurants are searched most frequently, followed by medical services, coupons, organizations/clubs, contractors, entertainment, hotels, events, outdoor recreation and employment agencies.

46 Media Hostings and 3 Media Missions
The marketing team works hard every day to promote the Grand Strand. Through the end of May, Visit Myrtle Beach has hosted 46 different members of the media ranging from traditional publishers to influencers all who generate content about their time in Myrtle Beach. There also have been three media missions, where Visit Myrtle Beach representatives travel to meet with publishers to pitch story ideas about the Grand Strand. You’ll see results of the media hostings and media missions linked on

723.9 Million Earned Media Impressions Valued at $72.9 Million
The Visit Myrtle Beach efforts to visit and host media members has had big results. Through the end of May, the earned media impressions hit 723.9 million, valued at $72.9 million. Think of it this way, earned media is, well, earned and not purchased. But, if you were to purchase the same amount of impressions in advertising, it would cost $72.9 million.

The Sandwich Generation is Growing and so are its Responsibilities

Article courtesy of Ulitza Kronemeyer, New York Life Insurance Company

Across the United States, millions of middle-aged adults struggle with the dual responsibilities of financially supporting a child and caring for an aging parent. In fact, a 2013 Pew Research report found that 33% of baby boomers and 42% of GenXers are now members of what is commonly called “the sandwich generation.” (1)

The meteoric rise of the sandwich generation is a byproduct of two powerful trends:

  • Women giving birth later in life.

  • The increasing longevity of the U.S. population.

When you combine these factors with a growing number of young adults living with their parents, it’s easy to see why so many middle-aged Americans are concerned about the future. If you are one of them, here are a few steps you can take to protect your loved ones and prepare for the financial responsibilities ahead.

Have a plan for eldercare.
Talk to your parents about the kind of care they’d prefer, and discuss it with your siblings. See which, if any, family members have the capacity to help provide care and which home would be the most accessible. In case external help is needed, research local resources to see what is available—and at what cost. Most importantly, consult an attorney and make sure you have all the legal documents needed to make sudden medical and financial decisions if the need arises.

Evaluate your resources.
Before determining a course of action, make sure you know what resources are available. Can your parents pay for care on their own? Do they have long-term care insurance? Do they own any whole life insurance policies with living benefits (2) that they may be able to use to pay for care? Can other family members contribute financially? Is public assistance a viable option?

Protect your children’s lifestyle and future.
While caring for a parent is a huge responsibility, it’s important to make sure your children’s needs are also met. If you haven’t done so already, set up a college fund and make funding it a priority. Also, consider purchasing a term life insurance policy that can help to protect your children’s future in case anything tragic happens to you.

Caring for children and aging relatives at the same time is never easy, but with the right planning and resources, it is possible to do both. With so many people joining the ranks of the sandwich generation, now’s the time to start planning for the future.

(1) “Caring for Kids, Parents, Sandwich Generation Savers Pressed for Time,” CNBC, June 14, 2014, at

(2) Loans against your policy accrue interest at the current rate and decrease the cash value and death benefit by the amount of the outstanding loan and interest.

This educational third-party article is provided as a courtesy by Ulitza Kronemeyer, agent, New York Life Insurance Company. To learn more about the information or topics discussed, please contact Ulitza Kronemeyer at New York Life Insurance Company, 1312 Professional Dr., Ste. 200, Myrtle Beach, SC 29577. Tel: 843-957-0577.

Eliminate Email Overwhelm


by Brenda Tringali, At Your Fingertips Organizing

You probably get lots of emails every day. The Radicati Group estimates that business users would send/receive an average 140 emails per day in 2018.

So how many emails do you currently have in your inbox? And how do you feel when you open your inbox? Do you dread opening it for fear of seeing that number (either bolded or in parentheses) next to the word “inbox”? You know what that means ... it’s the number of unread emails which translates to feelings of overwhelm, anxiety and yes, even failure!

And then there’s “Inbox Zero.” It was developed by productivity expert Merlin Mann. It's a rigorous approach to email management whose objective is to keep the inbox empty (or almost empty) at all times. According to Mann, the “zero" is not a reference to the number of messages that should be in an inbox. Instead, the word refers to "the amount of time an employee's brain is in his inbox.” His point is that our time and attention are finite and when an inbox is confused with a "to-do list," productivity suffers. So stop using your inbox as your to-do list!

Think about how many emails you feel comfortable have residing in your inbox? For some people it’s a number; for others, they don’t want to have to scroll to see all their emails. But if you currently have far more than you feel comfortable with, you need to take action in order to get them down to a more manageable number. Will it happen overnight? Absolutely not because it took you far longer to get into the email predicament that you may currently be in. But it is possible. In my opinion, to get your inbox under control requires three things: time, patience and strong decision-making skills.

Here are a few tips

  • Group together like emails so you can take inventory of what you have and determine patterns. I find that sorting them by Sender and/or Subject usually expedites the process.

  • Once sorted, determine the nature of the email. Is it a newsletter or something else that you no longer want or need? If so, before you delete all like emails, unsubscribe to nip it in the bud ... then delete. Unsubscribe and delete from as many as possible. The result (eventually) should be those emails that you want/need to keep.

  • This is also a great time for you to start thinking about what to do with emails that you’ll continue to receive. In other words, what is the end result of each email ... do you need to add it to your to-do list, respond to it, delegate it, read it or file it? Knowing what you need to do with your emails is critical to helping you decide how to handle them going forward.

  • Some people like to create folders in which to store their emails based on the end result of each email. This works well for some; not so well for others. The only thing I would caution you against is creating too many folders. You don’t want it to take you 5 minutes to decide in what folder to store an email ... that would be an enormous waste of time. With the capabilities in today’s email systems, finding an email is pretty quick and easy by doing a search.

  • Once you get your emails down to a number you’re happy with, you need to think about how to handle future incoming emails. Filters/Rules (depending on which email system you use) are great. They allow you to have an email skip your inbox and do whatever you tell it to do. These are referred to as if/then scenarios. One example is as follows: If I get an email with the word “Digest” in the subject, then skip the inbox and put it in my folder labeled “Skim, then Delete."

If you ever watched “Lost in Space,” you may recall that the Robot frequently warned Will Robinson of impending danger as I’m about to do for you. Warning! Warning! Be extremely cautious when you set up Rules/Filters! You don’t want an urgent email from your boss to end up in a folder you rarely check! 

If you’re still craving more info about this topic you can either attend my “Eliminate Email Overwhelm” class at the chamber on Thursday, June 6, from 8:30-9:30 a.m. Register for this free class. Or you can call me for a free consultation. If hired, I’ll work with you to help you make decisions about what do with your emails to get them down to a reasonable number and help you set up email management guidelines that will work for you going forward. My goal is for you to be in control of your email inbox and not have it control you!

About At Your Fingertips Organizing
Brenda Tringali provides workplace productivity and residential organizing services. She is an active member of NAPO (National Association of Productivity and Organizing Professionals). Tringali also is chair of the national NAPOCares Committee which highlights the social responsibility efforts of NAPO members. You can reach her at 603-490-6062 or

Looking Professional in a Casual World


by Peggie Najim, The Carolina School of Etiquette

Living in the “laid back” world at the beach, looking professional in the workplace can be a challenge.  However, there is never an excuse to look unprofessional. Within a few seconds when we first meet someone, we begin to form an opinion – it’s human nature. So, no matter your occupation, when someone forms that opinion about you, make it a good one.   

We all know about “Casual Friday”, but have you noticed that Casual Friday, many times, has turned into Monday, Tuesday, Wednesday and Thursday? Casual dress in the beach area should not be the same as Professional Casual Dress. There is a difference and it’s certainly possible to look both professional and casual.  It just takes is a little planning. 

The mere mention of the word beach and you automatically think casual. However, casual dress in the workplace does not mean, that what you might wear to the gym or lounging around the house, should be worn to work.  

As simple as Casual Friday sounds, over the years it has created a lot of confusion. This confusion began in California in the 1980s, as members of the corporate world started shedding neckties that were too tight! This was followed suit, no pun intended, by bright, young entrepreneurs, who would eventually reshape our world. As they worked in their garages, inventing and building computers, their uniform of choice then was sloppy T-shirts and shorts, and yes, probably flip-flops. That uniform is still visible in our world today.  In fact, there are times when it seems to take over. 

Personally, and after having moved here several years ago from the Charlotte area, I still find it interesting when a “professional” in his or her work environment is dressed in an “unprofessional” manner. The adage, “When you look good, you feel good” never goes out of style, and generally when you feel good, you do a better job. If your company does not have a Dress Code, I strongly suggest one.  It can answer a lot of questions and cut down on confusion. When there are no rules, people tend to create their own and usually they are not the best choices. 

The types of businesses in the Grand Strand usually fall into the following categories: Real Estate, Banking, Law, Restaurant, Health Care, Sales, Retail and Hotel. Below are what we consider the best wardrobe choices:  

BUSINESS – Conservative (Law, Banking) – Two piece suits, dresses with sleeves, jackets, skirts, slacks, blouses, camisoles, sweaters, pumps, minimum jewelry 

BUSINESS CASUAL – (Real Estate, Hotel, Restaurant, Health Care, Sales, Retail) – Slacks, jackets, blouses, skirts,  dresses, camisoles, sweaters, pumps, open-toe shoes, jewelry 

CASUAL RESORT – (Hotel, Hospitality) – Slacks, sweaters, camisoles, sandals, jeans, shorts, sundresses, leggings, “trendy” garments, jewelry 

(A word about jeans, handbags and shoes) – Jeans have become almost a main staple in our wardrobes today. Even the most casual pair can be made to look fashionable and attractive with a good choice of accessories and jewelry. Be sure they fit well and are not distressed. However, make sure your company approves. Handbags and shoes have been a huge part of the fashion scene for several seasons now. They can add so much to an outfit, making it look polished, pulled together and sophisticated. 


Dress for the job you want and dress for the environment you are in.

“Dressing for Success” is still important; it just comes with added comfort these days. 

Lastly – Just because its “in,” doesn’t always mean “you” should be in it. 

Want to learn more? Sign up for “Style is Not a Dress Size” on May 2 from 12-1 p.m. at MBACC. In this free lunch seminar, Peggie Najim will give you helpful tips on building a workable wardrobe with an emphasis on looking professional in a casual beach environment.

About The Carolina School of Etiquette-Image Concepts
The Carolina School of Etiquette-Image Concepts will assist you in achieving a polished, professional image and building a basic, workable wardrobe. From head to toe, our “tried and true” tips will make it easy for you. By conducting an In-Home Closet Audit, Figure Analysis and Fun Shopping Excursion, we will provide expert and experienced fashion assistance. Give us a call today and let’s get started. Peggie Najim, stylist, 843-237-1133.